Business Branding Photography Style Guide & Checklist

Thank you for choosing me to capture your professional story! Business branding sessions are all about showcasing your personality, expertise, and the unique value you bring to your clients. This guide will help you prepare for your session so we can create impactful images that truly represent your brand.

What to Expect During Your Session

• Session Duration:
  Branding sessions typically last 1-2 hours, depending on the number of looks, locations, and setups we plan.

• Focus on Your Brand:
  We’ll highlight your personality, workspace, and the services or products you offer. Whether you need headshots, lifestyle images, or behind-the-scenes shots, I’ll tailor the session to meet your goals.

• Professional Yet Relaxed:
  My aim is to make you feel confident and at ease in front of the camera. We’ll collaborate to create images that feel authentic to you and your brand.

How to Prepare for Your Session

1. Define Your Vision:

• Think about how you want your brand to be perceived. Are you aiming for approachable and friendly, polished and professional, or creative and dynamic?

• Consider where you’ll use these images (website, social media, marketing materials) so we can tailor the session to fit those needs.

2. Wardrobe Tips:

• Dress for Your Brand:
  Choose outfits that align with your business and industry. For example, a creative entrepreneur might go for bold colours and patterns, while a corporate professional may prefer tailored suits or business casual attire.

• Bring Options:
  Bring 2-3 outfits for variety. Include a mix of formal and casual looks to give you flexibility in how you use the photos.

• Avoid Distracting Elements:
  Steer clear of logos, busy prints, or overly bright colors that might clash with your brand aesthetic.

• Accessories:
  Minimal accessories work best to keep the focus on you. If you wear glasses, ensure they’re clean and glare-free.

3. Grooming and Presentation:

• Hair and Makeup:
  Consider professional hair and makeup to ensure you look polished and camera-ready. If you’re doing it yourself, aim for a natural, clean look with a matte finish to reduce shine.

• Nails:
  Neat, neutral-toned nails work best since your hands may be visible in some shots.

4. Props and Tools of Your Trade:

• Bring items that represent your business, such as:

  • Laptops, notebooks, or planners

  • Products or packaging if you sell physical goods

  • Tools or equipment you use in your work

  • Branded materials like business cards, signage, or merchandise

5. Location Planning:

• If we’re shooting at your workspace or an outdoor location, take a moment to tidy up or declutter the area. A clean, organized space ensures the focus stays on you.

• Let’s discuss your preferred setting in advance so we can align it with your brand’s vibe.

During the Session

• Relax and Be Yourself:
  Authenticity is key to creating impactful branding images. I’ll guide you through poses and prompts to help you feel comfortable and confident.

• Showcase Your Work:
  If you’re demonstrating a process or using tools, I’ll capture those moments naturally to tell your story.

• Variety is Key:
  We’ll capture a mix of headshots, full-body shots, and candid moments to give you a versatile gallery.

After Your Session

• Sneak Peek:
  Within 48 hours, you’ll receive a sneak peek of your session.

• Gallery Delivery:
  Your fully edited gallery will be ready within 1 week, with options to purchase prints or additional images if needed.

What to Bring

Here’s a checklist to help you prepare:

• 2-3 outfits that align with your brand.

• Props or tools that represent your business.

• Branded materials (business cards, packaging, etc.).

• Any specific items you’d like to include in the photos (e.g., awards, signage).

• A positive attitude and a clear vision for your brand!

Final Tips

• Be clear about your goals for the session so I can tailor the experience to your needs.

• Trust the process – even if you feel camera-shy, I’ll guide you every step of the way to create images you’ll love.

• If you have any questions or special requests, don’t hesitate to reach out.

I can’t wait to work with you to create stunning images that elevate your brand. Thank you for trusting me with this important milestone for your business!

Warm regards,

Teresa

T Baker Photography
https://www.tbakerphotography.com.au
Instagram: @tbakerphotographyau